"Innovation is MSI's driving force, and global acclaim is the testament to our technological excellence."
MSI is never satisfied with the status quo; we translate breakthrough R&D capabilities into tangible product competitiveness. Accumulating over 20,000 global awards, this represents not only the industry's recognition of MSI's design aesthetics and extreme performance but also demonstrates how we consistently redefine the limits of technology through AI computing, advanced thermal solutions, and material science.
This is our first year asking about AI laptops, and our readers overwhelmingly choose MSI machines with a Neural Processing Unit (NPU). For anyone in need of a smart, powerful, portable Copilot+ PC, MSI is the way to go. — PCMag 2026
MSI laptops have earned the highest global acclaim for both performance and reliability.
From 2024 to 2025, we dominated the graphics card, monitor, and desktop sectors, becoming the ultimate pillar of support for users worldwide through extreme thermal solutions and pioneering AI innovations.
At CES, the world's most influential tech event, MSI has earned over 60 innovation awards driven by AI computing and next-generation display technologies, leading global technology trends.
MSI has received the Taiwan Excellence Award for over 28 consecutive years. This quarter-century record demonstrates our long-term stability and excellence in product development and technological innovation.
Numerous MSI products have been honored with the iF Design Award. With exceptional industrial design, Golden Ratio aesthetics, and innovative user experiences, we have earned consistent acclaim in the international design arena.
MSI has accumulated over 15 major honors at the Red Dot Design Awards. By transforming extreme performance into a pinnacle of craftsmanship, we have successfully manifested MSI’s strength in the global design community.
"Every extraordinary product is born from a fearless challenge to the limits of technology."
MSI injects an innovation gene into the core of R&D, ranging from extreme thermal engineering to intelligent computing technologies. We are not just manufacturing hardware; we are defining the next-generation computing experience. Through continuous breakthroughs in material science and architectural optimization, we ensure every user experiences the infinite possibilities of MSI technology at the intersection of performance and aesthetics.
Integrating exclusive Cooler Boost and Silent Storm Cooling AI, we extend cutting-edge thermal DNA to graphics cards, servers, and automotive systems, ensuring leading stability under extreme workloads.
Introducing the MSI AI Engine, which automatically optimizes performance through deep learning. From high-performance PCs to Autonomous Mobile Robots (AMR), MSI empowers hardware with AI to foresee diverse user needs.
Transforming the Golden Ratio into digital craftsmanship and combining CNC unibody technology and aerospace-grade coatings, we ensure everything from flagship systems to components possesses a refined texture and extreme durability akin to a work of art.
The Cooler Boost Intra Flow Technology optimizes thermal flow at the source, increasing cooling efficiency while reducing temperatures and noise. This advanced design enables the system to deliver stable, high-level performance when running demanding applications.
Integrating Circularly Polarized Light (CPL) technology to simulate natural light and effectively reduce eye fatigue. It provides comprehensive eye protection without compromising color accuracy, delivering the ultimate comfort for prolonged usage.
Effectively eliminates purple tinting in QD-OLED panels, enhancing light absorption for a 40% deeper black performance. With 3H surface hardness, it offers 2.5x better scratch resistance, ensuring vivid contrast and durability even in bright environments.
Supports customizable HDR brightness for more precise image control, preventing sudden or excessive dimming while ensuring smoother and more natural transitions in lighting.
Puncturing: Uses the clean parts of a channel even when parts are interfered, keeping connections fast and stable.
Offering next-generation transfer speeds of up to 12000MB/s. This significantly reduces game and file read/write times. Large files can be accessed in seconds, completing storage tasks in the blink of an eye!
Inspired by electric vehicle control centers, MSI’s AI HMI features a built-in mic, speaker, touchscreen, and a tailor-made AI HMI app for intuitive interaction.
Inspired by space station airlock systems, the design isolates each component in independent air chambers to prevent heat buildup within the same chamber. With AI-driven fan speed optimization, it efficiently expels heat, ensuring gamers enjoy uncompromised peak performance.
The exclusive MSI OverBoost Ultra Technology takes your performance to the next level.
The EZ PCIe Clip II assists in swiftly removing increasingly bulky graphics cards.
A full-color LCD offers real-time hardware monitoring, troubleshooting, BIOS update status, clock display, and personalization options, significantly enhancing the overall user experience.
All-new M.2 XPANDER-Z Slider Gen5 card, providing even more high-speed storage expansion options.
Equipped with a CMOS sensor and NPU (Neural Processing Unit), this technology scans every 0.2 seconds using AI algorithms to precisely detect human presence. It effectively eliminates false triggers and unexpected screen shutdowns, enabling smarter auto-dimming and enhanced privacy.
Enhance privacy and security with a Webcam Shutter, allowing users to physically block the laptop's camera and enjoy a protected user experience.
Generate images directly on your MSI products with MSI AI Artist. You can create rich images with shorter prompts and generate words within images. MSI AI Artist offers stunning image composition that results in realistic and amazing visuals. Create and inspire at a whole new level.
Exclusive Cooler Boost HyperFlow Technology, featuring 2 dedicated fans and 2 heat pipes, outshines the competition by ensuring your hands and chassis stay cool, even during intense usage.
Stay cool and silent, MSI’s Flow Frozr thermal design enhances graphics card heat dissipation.
MSI AI Engine automatically detects user scenarios and adjusts performance, sound effects, and display mode accordingly, eliminating the need for manual adjustments.
MSI is developing a more advanced version to provide several care services and significantly reduce the chances of OLED screen aging.
The synergy between these two elements enables monitor to operate without an active cooling fan, achieving a fanless design. This ensures efficient and silent heat dispersion, further extending the panel's lifespan.
The MSI EyesErgo technology features TÜV-certified Anti-Flicker and Less Blue Light, an anti-glare panel, and an ergonomic stand to help safeguard your eyes.
With MSI SpectrumBar, the MEG 342C QD-OLED provides a soft ambient light that can easily be synced with any other Mystic Light enabled gaming product. Select any of the colors from the palette using your smartphone or the Mystic Light App to match your system style to your taste.
P-core Beyond 6GHz+ enables 1-core / 2-core Turbo Boost beyond 6GHz with a single-click, delivering higher performance effortlessly.
Memory Extension Mode provides optimized memory parameters for enhanced capability at the same frequency, achieving lower latency and higher performance.
Show off the components by a single piece curved tempered glass, providing 270-degree panoramic view and transforming it into a showcase-style chassis
MSI Meta-ready laptops ensures powerful performance for both VR users and content creators to unveil the brand-new vision of Metaverse world.
The Discrete Graphics Mode squeezes the GPU power, accelerating the gaming performance or creating workflow.
Intel® Killer™ Wi-Fi 7 + Bluetooth v5.4 for redefined gaming experience.
Build with PCR (Post-Consumer Recycled) material to have more eco-friendly producing process.
To pursue the best of the best, the product meets the MIL-STD-810H military standard for reliability and durability.
The Spatial Array Microphone design can filter 360 degree or directional sound.
Intel® Core™ Ultra processor with built-in NPU.
Provides customizable color and effect through MSI Center Mystic Light.
Transferring data at up to 40Gbps and connecting to multiple displays and peripherals.
To prevent being hacked and protect user’s privacy, the laptop is equipped with a Webcam Shutter.
Experience the sound all around you with high resolution audio. Immerse yourself in lossless music and enjoy the premium sound quality.
Haptic motors built into the stylus body that simulates a slight resistance when the pen is in contact with screen, giving the user a realistic writing experience.
Ensures a clearer image for working or studying from home.
Lighter weight benefits from Magnesium Aluminum Alloy Chassis.
The full power GPU squeezes the performance to the extreme level.
Stylish translucent chassis and bottom design.
The exclusive MSI OverBoost Ultra Technology takes your performance to the next level.
Simply tap the screen with MSI Pen 2 with MPP 2.6, allowing the screen to detect pen head’s position within 0.2mm away from the screen, and pen can pre-release ink for more precise and lag-free strokes.
Stay cool and quiet. MSI’s TWIN FROZR 9 thermal design enhances heat dissipation all around the graphics card.
A compound cooling module is built with a circular extruded heatsink and two high-efficiency heat pipes that dissipate heat from the GPU. Like a cyclone storm, energy efficiently disperses outward.
With the HMI 2.0 design, it’ll be easier for users to understand the system information. Through this design, users can easily tweak performance settings or control monitor setting.
Through the unique design of the air baffle, cold air is collected to form a strong wind flow in order to prevent the temperature in the case from flowing back to the graphics card.
Improving cooling efficiency using AI-driven algorithmic techniques.
MSI Cloud Center app brings you a private cloud and helps backup files of your mobile devices (Android & iOS).
MSI's renowned QD technology, combined with the latest OLED panel technology, ensures that these displays exhibit the best picture quality and incredible high contrast during gaming.
Perfectly support 120Hz at FHD resolution with next-gen console like PS5 and Xbox series X/S and QHD 2K Resolution PS5™ Optimization.
Move the connectors to the back to provide a cleaner and neater front view and significantly reduces the difficulty of cable management.
The graphics card stand can be easily adjusted for different graphics card sizes and installation methods without the need for any tools, making it a diy-friendly design that allows for changing the optimal support position effortlessly.
Vertical GPU bracket supports installation of graphics card vertically without installing extra bracket and also pre-installed 2 x 60 mm fans in the same time for you to help the M.2 SSD cooling.
The PCIe CEM 5.1 16-pin cable's connector color has been changed to yellow so that users can easily see if the connector has been plugged in properly.
Tobii Aware supports the privacy screen and peeker detection technology to ensure a safer environment.
Upgraded fans, airflow control, and other thermal innovation make TRI-FROZR 3S the best air-cooling solution yet from MSI.
TORX FAN 5.0 is a culmination of fan design improvements to increase the air pressure and flow into the heatsink. Ring arcs link three sets of fan blades that tilt 22 degrees together to maintain high-pressure airflow even at slower rotational speeds. The resulting increased airflow is +23% compared to an axial fan.
Additional efficiency is gained by adjusting the size of the wave edges under the fan motor and other spots where there is less airflow.
Fins with a V-shaped cutout are located at the airflow passthrough to improve flow efficiency. Optimizing the inclination angle and increasing the wave notch shapes the air resistance towards the center, pushing out warm air faster like a nozzle.
The first laptop adopts OLED display with QHD 240Hz, which allows for a more accurate and realistic colors for the best visual experience with minimal motion blur for gaming.
The Phase Change Thermal Pad prevents the heat conductor from crystallization, keeping your system cool and reliable.
The larger heat capacity reduces the noise and temperature, keeping performance stable while using high-demanding software.
Enjoy the unprecedented highest power on MSI laptops. The CPU and GPU capabilities can be squeezed to the most extreme level under full loads ever without sacrificing frequency or stability.
Build together with Dynaudio, the system equipped with two pairs of dual force-canceling speakers and a pair of tweeters to meet the highest acoustic expectations.
Industry's first built-in touchable LCD on the motherboard, not only indicates the status of your gaming rig, but also allows system tuning with touch control.
This patent-pending magnetic design enables true “wire-less” RGB function, enhances the installation process and maximizes the storage performance.
The touch panel can display a wide range of system information and graphics.
Through the MSI Center, this power supply help monitors the real-time status of the percentage of power supplied to GPU and CPU and the total system wattage used.
MSI Game Stadium allows you to access all your favorite entertainment software in one place. It even integrates the MSI APP player so that you can use your mobile phone's APP with only one gaming controller. Everything ranging from cloud gaming, video streaming, instant messaging can be presented in front of your eyes at a glance, enriching your entertainment!
MSI’s exclusive patented KVM3.0 technology perfectly supports multi-tasking of 4 devices with USB signal switch.
QD Premium Color is the highest standard of gaming monitor.
MSI’s exclusive Gaming Intelligence – AI meets gaming.
Upgrade your SSD swiftly by simply using your fingers to operate the EZ M.2 Clip.
MSI brand new MSI Center unifies a suite of MSI software utilities into a single centralized application. Take control of advanced motherboards features and unleash endless possibilities.
MSI conducts thorough memory testing with the most DDR5 popular memory brands under extreme conditions to ensure your system runs stable no matter what.
MSI’s exclusive MEG SILENT GALE fan provides effective cooling while maintaining a quiet operation.
Mount the cold plate at any orientation, turn the blockhead up to 270 degrees, and keep it upright.
Centralizes dual fans to drastically increase airflow to maximize heat dissipation for both the CPU & GPU, and maintains less than 35dB background noise.
Wi-Fi 6E supports the brand new 6Ghz high-speed frequency band, which will give users a VVIP speed experience in networking.
The Noise Reduction Cam allows the webcam to restrain signal noise and bring high image quality under lack of lighting conditions.
Enlighten creative inspiration with the very first MiniLED backlit keyboard. It illuminates in dimly lit environment, easily record the muse you caught in flash with personalized per-key RGB backlight.
You win or you lose within milliseconds. Through this gaming knob, players can quickly and intuitively harness this gaming beast.
Exclusive, silent and powerful cooling system that embraces several separated chambers for component cooling, added extra new chamber in back of MB for VRM cooling.
Provides 1ms GTG fast response time, optimizes screen colors and brightness.
Provide accurate color imagery and support a cinema-standard DCI-P3 color gamut.
Thermals are kept in check in masterful ways under that sculpted exterior, letting you focus on your games.
A masterpiece of teamwork, with fans working in pairs to create unprecedented levels of focused air pressure.
Precision-crafted heat pipes ensure max contact to the GPU and spread heat along the full length of the heatsink.
Speed up with the blazingly fast 300Hz refresh rate display, 5 times faster than conventional laptops.
Creator 17 features the world’s 1st Mini LED True Pixel display, certified with VESA DisplayHDR 1000. An industry leading 1000 nits brightness offers stunning visuals with the brightest whites and deepest blacks for sharper, more detailed imagery.
Duo Wave speakers feature passive radiator technology that generates a sonorous bass and clean, crisp sound, provides the ultimate auditory sensation.
Memory Force is MSI's latest exclusive feature for memory overclocking. The Memory Force chart shows you how much of your memory has been overclocked. It also shows whether or not your action in BIOS is helpful for memory performance. (patent pending)
Developed under an exclusive partnership with BlueStacks, the MSI APP Player provides a seamless gaming experience between mobile gaming and the PC. It enables gamers to utilize customizable features such as RGB keyboard lighting, better graphics, and multi-tasking!
The True Pixel Display delivers true-to-life images for content creation at the highest standards, with 4K resolution, 100% AdobeRGB color gamut, Delta-E<2 color accuracy, and True Color Technology calibration.
The world’s fastest gaming display with 4x refresh rate over conventional displays.
The Creator Center takes optimization to the next level with easily adjustable system modes and resources for a wide range of scenarios and needs.
When combined with a 180-degree laptop hinge, the convenient hot-key makes it easy to share ideas across the table.
The extra-large touchpad is more responsive, accurate, and silky smooth to the touch, with multi-finger gesture support.
Smart RGB can show the current temperature and weather information, allowing you keep in touch with reality while gaming.
Smart Cam can adjust the configuration of the monitor based on the user or environment brightness.
The fastest gaming display brings you the most vibrant visuals so you never miss a beat.
Monitor and optimize through various customization and freeing system memories to prioritize in-game performance.
Transform your keyboard into a command center by combining multiple keys into one key command, and sync across all SteelSeries gears.
A brand new version of the iconic MSI TORX fan pushes the limits of thermal performance yet further than before. The new trims clearly visible on the traditional fan blade create a focused airflow which in turn is pushed down by the dispersion fan blades for increased static pressure.
The 7th generation of the famous MSI TWIN FROZR Thermal Design brings the most advanced technology for ultimate cooling performance. It features the new TORX FAN 3.0 combined with groundbreaking aerodynamic feats. This means stable performance and a silent experience are guaranteed thanks to low temperatures.
The Mystic Light Infinity takes advantage from the LED strips and mirror reflection effect to get the special endless light effects with millions of colors and various effects for you to set up the whole rig by your own way.
Make your installation process easier and safer. The patent-pending design protects your I/O ports and also prevents electrostatic discharge damage.
MSI extended PWM heatsink and enhanced circuit design ensures even high-end CPU to run in full speed with MSI motherboards.
Gaming OSD is an app that is meant to make life easier for the gamer with a competitive spirit. Gaming OSD saves profiles for different games, and whenever a user launches a game, gaming OSD will automatically load that profile.
A feature exclusive to MSI monitors, if users choose to, they make use of Steelseries Gamesense which allows them to tie events in their PC games to the lighting effects of their monitors.
End-users can feel every engine sound waves roaring past with upgraded giant speakers and world-class Dynaudio sound system. Exclusive audio module design and independent resonance space for top-notch auditory sensation. Oversize 2 speakers + 2 woofers creating a realistic, fulfilling sound and immersive effects. It allows gamers to step into an incredible sound feast with highest satisfaction!
Through Per-Key illumination of the keyboard, you may receive real time game stats like ammo levels, health levels, tool durability, and take immediate actions, gaining full control of gameplays. Every hardware detail of this keyboard is also calculated and especially designed for professional gamers’ needs. The keyboard has ergonomically-designed keys with 1.9mm of key travel for better responsive and tactile feedback, optimum WASD zone and support of anti-ghosting capability for up to 45 keys. Mechanical-level Shielding solution makes the gaming notebook keyboard the most solid ever. All these gaming features are all designed for gamers to gain full command over gaming missions.
Exclusive, silent and powerful cooling system that embraces several separated chambers for component cooling.
Optimized port to easily connect a VR device and On Click to VR software that optimizes your VR experience.
Make your build look on fire or cold as ice. You are in control. Customize colors and effects with RGB LED.
"Play Hard, Stay Silent" isn’t just a new slogan, it's a statement of what you as a gamer can expect. When tested on the same GPU, TWIN FROZR VI was a full 40% quieter while keeping the GPU at the same temperature. When applying the same fan speed setting to both coolers, the TWIN FROZR VI kept the GPU 20% cooler compared to its predecessor. Combined with NVIDIA's GPU Boost 3.0, this means better in-game performance and even less noise!
The exclusive MSI TORX 2.0 Fan technology uses the power of teamwork to allow the TWIN FROZR VI to achieve new level of cool. With the combination of Dispersion Fan Blade and Traditional Fan Blade, the technology design can generates 22% more air pressure for supremely silent performance in the heat of battle.
Pipe down with heat pipes infused into the Close Quarters Heatsink and Backplate for greatly improved thermal performance.
Besides a 5ms response time, the 120 Hz refresh rate built-in panel produces up to 120 individual picture frames per second. The buttery smooth motion gives full advantages for gamers in winning.
Cooler Boost Trinity consists of triple enhanced fans, the Whirlwind Blade. Number of blades reaches up to 41, increasing 30% more airflow at same RPM. Independent thermal solution on both CPU and GPU with a total of 5 heat pipes makes sure that heat doesn’t pile up on either CPU or GPU, so that both can deliver its best extreme gaming performance.
Cooler Boost Titan consists of dual enhanced fans, the Whirlwind Blade. Each fan has 29 blades, increasing 30% more airflow at same RPM. Independent thermal solution on both CPU and GPU with a total of 10 heat pipes make sure that heat doesn’t pile up on either CPU or GPU, so that both can deliver its best under extreme gaming.
MSI is the 1st VR ready gaming products brand and provides an exceptionally smooth and powerful platforms for the ultimate immersive virtual reality experience. It is highly recommended to enjoy this latest technology and explore the amazing artificial world with MSI extreme gaming notebooks, desktops, motherboards & graphics cards.
Heat is the most original element on earth. It's pure physics that more energy will generate more heat. Cooling is therefore a knotty task to tackle with. MSI exclusive Cooler Boost 4 technology creates dual thermal modules internally by allocating dedicated heat pipes for GPU and CPU. One click on the fan boost button, a total of 6 heat pipes and dual fans actively and effectively push heat out of the system, making the cooling design the highest level of its kind.
Dragon Center provides functions to get a total control of your PC/ NB : easy access to all apps at once, real-time system performance monitor, adjust LED effect, parameter adjustments in just one click, monitor parameters and adjust system profile and LED settings from mobile phone and quick problem solve center. Dragon Center empowers users to facilitate tweaking process without occupying system resources.
Super RAID 3 is MSI’s exclusive storage technology featuring 4 SSD architecture and RAID 0 setting to meet the demand of big capacity and high efficiency.
The Cooler Boost 3 dual cooling technology delivers outstanding cooling efficiency and ensures minimum noise even when the system operates under heavy load and continuous duty.
SHIFT brings users total control over system efficiency. By switching between Sport, Comfort and Green modes, users will find the perfect balance between laptop performance and energy efficiency.
MSI True Color Technology guarantees that each panel in every MSI notebook comes with the finest precision in color. The panel will offer clearly depicted image details and close to 100% sRGB color fidelity to ensure the best viewing experience.
"Robust self-manufacturing capabilities are the cornerstone of MSI's ability to turn imagination into reality."
With decades of profound experience in ICT R&D, MSI not only leads the global high-end gaming and creator sectors but also possesses the strength of full vertical integration across R&D, design, and manufacturing. We operate smart manufacturing bases globally exceeding 500,000 square meters, featuring national-level laboratories certified by ISO/IEC 17025. From flagship performance products to highly stable AIoT solutions, we uphold the strictest standards to ensure the ultimate reliability of every product.
Certified Authority
Factory Area
70FIFA World Cup Stadiums Scale
Years of ICT R&D Experience
"Through deep collaboration with world-class partners, MSI remains at the forefront of technological evolution."
MSI has established deep-seated strategic partnerships with industry giants such as Intel®, NVIDIA®, AMD, and Microsoft for decades. We engage in technical synchronization with global leaders at the earliest stages of R&D to ensure the entire MSI product range maximizes the potential of core hardware. Through this seamless exchange, we are not just implementers of technology; we are dedicated to ensuring every user experiences class-leading stability and performance on MSI devices.
